Brand and project work
Organise briefs, deliverables, and collaborators by brand rather than across disconnected inboxes.
A guide for pharmaceutical brand teams
Pharma marketing workflow software for connected brand teams
Zentiz brings brand workspaces, briefs, claims and references, artwork reviews, and asset storage into one place. Teams can coordinate their work and track review decisions without replacing the people responsible for medical, legal, or regulatory approval.
The challenge
What should a pharma marketing workflow bring together?
Brand work spans marketing teams, agencies, and reviewers. Zentiz provides a shared place to organise the work, find its supporting material, and follow its review status.
Claims and references
Keep claim records and supporting references available to the people preparing and reviewing content.
Reviews and assets
Capture feedback and approval progress, then keep creative files accessible in the asset vault.
How it works
One connected path from brief to review
Use the parts of the platform your team needs, with clear roles and a visible record of progress.
Organise work by brand
Bring the right people into each brand workspace and keep briefs, projects, and responsibilities visible.
Keep claims and assets in context
Work with claim records and supporting references, and keep creative files in the asset vault.
Route work for review
Share submissions with reviewers, record feedback, and track decisions as work moves through approval.
Important: Zentiz supports your review process; it does not decide whether a promotional claim is appropriate or compliant. Your qualified reviewers remain responsible for those decisions.
Common questions
Answers for teams evaluating pharma marketing software
What does pharma marketing workflow software help manage?
It helps pharmaceutical marketing teams organise brand work, briefs, claims and supporting references, creative assets, and review steps. Zentiz brings these workflows into one workspace so people can see what needs attention.
Can agencies and internal reviewers work on the same project?
Yes. Zentiz supports collaboration around briefs, projects, submissions, and reviews, with role-based access for the people involved.
Does Zentiz automatically approve pharmaceutical advertising?
No. Zentiz helps teams route, document, and track reviews. Qualified people remain responsible for medical, legal, and regulatory decisions; the software does not replace their judgement.
Can teams manage more than one brand?
Yes. Work is organised by brand, with access controls that let team members collaborate on the brands relevant to them.
How does Zentiz help with claims and references?
The claims library keeps claim records and their supporting references together, while review workflows help teams track feedback and decisions. Teams still need to check that each claim and reference is appropriate for its intended use.
See how Zentiz fits your team
Walk through your brands, review roles, and current workflow with us.